London International Awards, in its 38th year announces the first ever Created for Creatives LIA Legend Award. This Award is given to a leader of the industry past or current who through their talent, vision and generosity have not just demonstrated outstanding creativity at all levels, they have also demonstrated their willingness to share, mentor and develop others with a focus on the advancement of the industry and creative thinking in all sectors.
LIA are not just awarding for brilliance, although that is a factor. They are not just awarding for creative leadership, although that is also a factor.
LIA are awarding above those two achievements, a person who has been selfless and humble in developing others and giving their time to advance the industry and talent within it.
Creative giant, Mark Tutssel, former Executive Chairman/Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications will be the first recipient of the LIA Legend Award on 8th October during the 2023 Judging and Creative LIAisons Program in Las Vegas.
Barbara Levy, Founder and President of LIA, said: “When deciding to create the LIA Legend Award, we wanted to recognize talent, vision and outstanding creative contributions at all levels. The minute we set this criteria Mark became the immediate and obvious choice for the inaugural award. He was instrumental, and continues to be, in helping to develop and grow the Creative LIAisons Global Coaching Academy which sets LIA apart from other award festivals.”
Tutssel said: “This prestigious award is a huge honour. I am humbled and proud. I have had the privilege of working with so many talented people and brave brands throughout my career. London International Awards is a festival created for creatives, a show famous for truly inspiring the global industry to raise the creative bar, so it’s really an absolutely incredible honour to be recognised by such a great organisation. I truly believe creativity is the driving force behind our business and I will always be a global champion of it.”
In the words of Matshona Dhliwayo, “A champion is one who is remembered. A legend is one who is never forgotten”.