The Sweetshop has announced the launch of its brand-new website designed in collaboration with Gladeye, the renowned New Zealand-based digital experience agency who recently added another prestigious purple pin to its collection at the Best awards this year making it three in total.
This new website represents the culmination of an 8-month journey to rebrand and refresh for the global production company.
Says Karlie Fisher, head of global brand, Sweetshop: “I think on my second week at The Sweetshop, Mel & I sat down and decided, the websites gotta go, it’s just not reflective of the great brand within, it’s been an immense project to sink our teeth into, really diving into what makes The Sweetshop tick.”
Says Melanie Bridge, global co CEO at The Sweetshop: “It’s always a challenge to fold your entire brand into a website. We wanted to bring back great design, effortless navigation and have the site reflect an immersive editorial style, we knew that Gladeye would be a great creative partner to bring this vision to life.”
At the heart of The Sweetshop’s new website lies an exclusive peek into the creative genius of their directors.
Says Fisher: “We wanted the website to showcase the incredible creativity of our Directors, they are all so uniquely nuanced, the whole rebrand focused on nurturing the personal brands of each director, allowing you to not only appreciate their work but also get to know them as individuals. We know great creative is born from collaborative partnerships and with the new website we hope to show agencies and clients a more holistic, intimate view of our talented directors.”
Says Conrad Blight, engagement director at Gladeye: “The Sweetshop are an iconic creative brand – we’ve loved working alongside Mel and Karlie to express that in digital design. We wanted to convey Sweetshop’s brand essence while having their directors’ incredible visuals always foregrounded.”
Says Bridge: “So finally our new website is live and I’m bursting with pride, not just for its aesthetics but for its seamless functionality. It’s more than a website; it’s our digital shopfront, a work of art that encapsulates the very essence of our brand. Beyond showcasing our directors’ impressive portfolios, it delves deep into their stories through insightful articles and even offers a peek into our global office spaces. But more than anything, it’s designed to be curated on-the-fly, and we are already updating stories, articles and work on a daily basis, so there will be fresh things to read and see whenever you visit.”
In the past year, The Sweetshop has embraced many exciting changes, including the appointment of the dynamic founding partners Melanie Bridge and Sharlene George to global co-CEOs, to the opening of a brand-new office in Bangkok. So grab your coffee (or beverage of your choice) and take a look around.
Visit The Sweetshop’s new website here.