Last night the Commercial Communication Council recognised and celebrated the most effective marketing campaigns in Aotearoa during the 2023 Aotearoa Effie Awards in association with TVNZ. The Effie programme, renowned globally as a measure of marketing effectiveness, has been running in New Zealand for over two decades with this year’s awards ceremony taking place at Auckland Town Hall.
Special was the big award winners of the night taking out the prestigious Effective Agency of the Year title and Grand Effie for Kiwibank ‘Reigniting NZ’s relationship with Kiwibank’.
Says Simon Hofmann, general manager of brand and marketing at Kiwibank: “We’ve had a clear ambition to transform the Kiwibank brand and help drive real growth. With a very competitive and well-resourced category, we need to be more creative and more effective to deliver. This recognition is testament to all our people across Kiwibank and our agencies, who have worked relentlessly towards our common goal of making Kiwi better off.
“There were phenomenal results recognised last night, and its great to see the exceptionally high standard of work from the financial services celebration. A special congratulations to Astrud Burgess from ANZ who won Effective Marketer of the Year, an incredibly deserving recipient of that accolade and to ASB for their gold in sustained success.”
Says Rory Gallery, chief strategy officer at Special New Zealand: “We firmly believe that the most creative work, is the most effective work, and are proud to see that belief reflected across six clients. This has been an incredible amount of effort from everyone at Special, and I’d like to thank our client partners for all their support. And of course, a particular shout out to Kiwibank who is seeing the impact of the This Is Kiwi work.”
Says Tony Bradbourne, CEO at Special New Zealand: “Last night was incredible, I’m so proud of the entire team and all of our clients & partners. We set Special on an incredible growth trajectory over the past three years, so to see it all come together, with all parts of our business play a key role in this success – from Special PR to Special Wellington, creative to design – is testament to our strength at every level.”
Motion Sickness was awarded the Hardest Challenge award for Fire and Emergency NZ ‘Amazingly fast behavioural change – You’re Cooked. Recipes to Avoid Disaster’.
Says Kelley Toy, marketing manager at Fire and Emergency NZ: “The campaign broke new ground creatively for public sector marketing, delivering behavior change results previously unseen within such a hard to shift audience.”
Says Hilary Ngan Kee, head of strategy, Motion Sickness: “This is a big moment for us. To have our team be awarded at this level shows the effectiveness of our work stacks up with the best. To be recognised in this way by our peers in what is arguably the toughest awards programme, and to come away with this result on the night, we couldn’t be happier.”
Gold Effie Award Winners:
Special scored two Gold Effies for Kiwibank ‘Reigniting NZ’s relationship with Kiwibank’, a Gold for Partners Life ‘The Last Performance’ and a Gold for Wellington City Mission ‘The Silent Night’
Colenso scored three Gold for Spark NZ’s Skinny ‘Phone It In’ and one Gold for Spark NZ’s Skinny ‘Get the Skinny’.
DDB picked up two Gold Effies for Team Heroine ‘Correct The Internet’.
Motion Sickness won two Gold for Fire and Emergency NZ ‘Amazingly fast behavioural change – You’re Cooked. Recipes to Avoid Disaster’.
The Monkeys was awarded a Gold Effie for ASB ‘Ben and Amy take ASB one step ahead’.
The 2023 Effie Awards showcased industry innovation and creativity. The significant number of metal awarded across various categories reflects the competitive nature of the Effie’s and the dedication to excellence.
Says Lisa Divett, this year’s convenor of judges: “The quality of entries this year was outstanding. It was wonderful to see so many strategic challenges solved so elegantly across such diverse categories. We all know how hard it is to write an Effie, let alone win and yet every year the bar keeps getting raised. Congratulations to all you incredibly clever and creative people.”
The 2023 Aotearoa Effie Awards were proudly presented by the Comms Council in association with TVNZ are made possible through the generous support of our sponsors; Cartology, Google, Meta, Nielsen, New Zealand Story, NZME, oOh!media, Stuff, TRB, and UnLtd.
The Commercial Communications Council congratulates all the finalists and winners at the 2023 Effie Awards in association with TVNZ.