London International Awards 2023 Creative LIAisons program leaves a lasting impact

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London International Awards president Barbara Levy interviewed 2023 Creative LIAisons attendees about what their expectations were when they came into the program and what they took away from the program.


Cece Chu, senior creative, Saatchi & Saatchi New Zealand, Auckland, Zein Sa’dedin, copywriter, Serviceplan Middle East, Dubai, Amy Bland, creative middle weight / art director, FCB London and Mailaika Menon, senior account manager, Impact BBDO, Dubai shared their experience and take-aways from Creative LIAisons.

The Creative LIAisons onsite program, funded by LIA, welcomed 120 emerging talents from around the globe to Las Vegas from 8th through 11th October for this educational networking and training program running concurrently with LIA judging.

The program is held annually and there are no delegate fees. LIA covers flights, hotel accommodations, as well as some meals for all attendees.

Creative LIAisons features speaker sessions, panel discussions, an interactive workshop and the unique opportunity for attendees to sit in the jury room and observe statue discussions as they occur in real-time.

In addition to the above, LIA hosts a networking party for all LIA jurors, Creative LIAisons attendees, speakers, press and creative excellence managers who are in attendace. This is a great opportunity for LIAisons attendees to meet, mingle and have one-to-one conversations with industry leaders from around the world, learning from top level creatives, as well as each other.

LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us.
This program is designed as a global coaching initiative to develop, educate, inspire and nurture emerging talent, empowering them with key skills for a purpose-driven future. The goal is to give emerging talent from around the globe, access to learn from the most experienced and awarded people working in the industry. This game-changing training academy is a powerful springboard for the current and next generation of rising talent.