Elizabeth Beatty has joined StanleySt as managing partner bringing her rich and diverse experience spanning executive-level leadership roles in customer experience and the communications industry.
Beatty has held pivotal roles, most recently as managing partner at Federation, general manager at FCB, managing partner at DDB/TRACK, marketing director for Microsoft 365 Partner of The Year at Mobile Mentor, and was head of Ogilvy One in Australia, the country’s largest customer experience agency.
Says Greg Partington, group managing director, StanleySt: “Clients expect more from their agency partners, they have moved away from old school expensive marketing. SST has a driving commitment to creating high-performance commercial solutions that push beyond their clients’ aspirations. Elizabeth brings strong experience in the implementation of transformative programmes to drive business growth across the customer journey, something our clients will value and is the first of many changes we intend to make.
Says Beatty: “I have honed my expertise across the marketing funnel, including brand, retail, CX, website/e-commerce platform development, digital strategy, Martech, CRM/data-driven marketing programmes. StanleySt has a fantastic portfolio of clients to work with…… and it’s perfect timing to leverage the culmination of my experience as the agency embarks on one of their boldest transformations.
“I’m an advocate for creating sustainable customer experience strategies which drive real business value for clients and I’m thrilled to be part of Stanley Street’s exciting future.”