Asahi New Zealand has appointed The Monkeys Aotearoa, part of Accenture Song, as its creative and strategic agency of record.
Following a competitive pitch process, The Monkeys Aotearoa will handle all brand and marcomms activity for Asahi’s alcohol brands locally.
Asahi Beverages is a leading beverage company in New Zealand and boasts a strong portfolio of established household brands and innovative, new-to-market products including Long White, Boundary Road Brewery, Woodstock, Peroni and Asahi Beer.
Says Oliver Downs, general manager marketing, Asahi: “We’ve been on the hunt for a new breed of agency partner to help us deliver on our bold ambitions, and we really liked what we saw from The Monkeys team.
“They are on a mission to help brands be genuinely purpose led and that is important for Asahi with our diverse portfolio of brands. We couldn’t be more excited to start turbo charging that mission together.”
Says Damon Stapleton, chief creative officer, The Monkeys Aotearoa: “It is really a great day when you are trusted with the responsibility of looking after an awesome global brand like Asahi. But more than that, all the other iconic brands that sit within the Asahi portfolio. We are really looking forward to doing great work with Ollie and the crew.”
The appointment commences from 1st January 2024.