Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Amy Cheng and Oliver Davis, creative directors at Edelman Hong Kong.
First up, TELEVISION:
Overall Winner: Garnacho’s ‘Overhead Kick‘. I need a job number for this. It isn’t part of the “Best Six” ads we are judging, but today we have collectively watched it at least 73 times (Oliver watched it 73 times, Amy doesn’t care) and it’s 10 seconds of TV which will add millions to the Garnacho brand – well done to whoever scripted that.
Back to the ads…
Favourite: Tesco’s ‘Become More Christmas‘.
Amy: It really gives us so many laughs. Once you see the transformation of the dad and mum, you’ll want to see more! The ad also smartly captures the infectious enthusiasm that many people display during holiday preparations.
Oliver: You could put OMC’s ‘How Bizarre’ on a film of a motionless spoon and I’d love it. Maybe I’m biased because I’m English and so is this ad, but people embracing Christmas early while others resist/warm to it later is a relatable truth and the visual execution is fun and memorable. My mum doesn’t shop at Tesco because there isn’t one close by, but I bet her and her friend have talked about “that silly Tesco advert” and that’s the whole point. READ ON…