Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Georgina Hofmann, freelance creative director at Strawberry Frog, New York.
Winner: Big Save Furniture ‘Prices That Make Sense‘. This spot proves humor is still alive and well in advertising. Honestly, it’s nice to laugh out loud at a spot again. A strong strategy lets this execution wander into irreverence and entertainment – making butter never seem so desirable, until it’s not. Great VXF craft and the rug pull of the story (it really is better to spend your dosh on somewhere to sleep) will resonate with the audience and their desire for ‘sensibly priced’ furniture. READ ON…