Following a year at #1 Publicis kicks off 2024 with One-to-One personalised wishes to 100,000 staff worldwide, powered by AI

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(Watch Carla and Arthur thank Eva, a sports-loving Groupe managing partner living in Austria)

After a year where Publicis achieved a lot of firsts – first on organic growth, first on all financial KPIs, first on new business, first on ESG, to become first in the industry in terms of market value – as always, the Groupe wanted to put its people first, and thank them one by one, for helping it to secure the #1 spot in 2023.


So, Publicis Groupe is kicking off 2024 not with one New Year’s Wish film, but 100,000 of them. One for every member of the Publicis team.

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalisation at scale, Publicis Groupe CEO Arthur Sadoun’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI directoire+ and AI Maurice.

Thanks to Publicis’ ability to gather and connect information about its people through its platform Marcel, everyone that works at Publicis and who has contributed to its growth and success, is being sent a personalised thank you that is relevant to their interests and passions. Along the way, Carla, Dave, Agathe, Nigel and even Maurice, seem to have picked some surprising new skills.

To see how the One-to-One Wishes match the right language, the right leader, and the right interests, to the right person, across 100,000 films, here are 5 examples:

(Watch Maurice and Arthur thank Gabi, an adventure-seeking business lead from Sao Paulo)

(Watch Nigel and Arthur thank Youri, a Publicis Sapient designer originally from Seoul, who is inspired by dance, gymnastics, and the arts)

(Watch Agathe and Arthur thank Laure, a multi-lingual people experience director based in Paris, with a passion for video games, and the great outdoors)

(Watch Dave and Arthur thank Tony, an EVP at Publicis Media, living in Canada, who loves travel, water sports and parkour)