Trade Me Jobs encourages Kiwis to embrace the new in latest campaign via Special PR

| | 1 Comment

If you’ve returned to work after the festive summer season and are feeling the slump, you’re not alone.  New data released today by Trade Me Jobs highlights New Zealanders are more likely to search for a new job this week than any other. Special PR has launched ‘Job Hunt January’ for Trade Me to highlight the sheer amount of Kiwi on the lookout for a new role.


To encourage more Kiwi to search for a new job, Trade Me Jobs has released a line-up of listings they say are some of the “best jobs ever listed on the site” including:

  • • A ‘Wicked Wing Taste Tester’ for KFC, with the job description reading: “Is your mouth watering for a wicked new role? KFC is looking for a crispy chicken connoisseur to travel around KFC stores, tasting the Colonel’s finest Wicked Wings to ensure they are always fresh, crispy and delicious – because at KFC, quality matters. So if you’re keen to try something new and passionate about finger-lickin’ good chicken, this might just be for you!”
  • • A ‘Chief Hype Officer’ for the Fijian Drua, with the job description reading: “With the Fijian Drua set to take on the mighty Blues in the Super Rugby on February 24, we’re looking for a Chief Hype Officer to whip our fans into a frenzy. We need someone who can chant, sing, stamp, and ensure the roar of our fans will leave the Blues trembling in their little football boots this February.”
  • • A ‘Social Meow-dia Specialist’ for Petdirect, with the job description reading: “Meow you’re talking! We’re after someone with a practically puuuurfect understanding of social media, and ideally, an unhealthy obsession with pet  We need someone to produce creative and engaging content for Petdirect’s TikTok and Instagram pages featuring our favourite furry friends.”

Special PR was responsible for campaign development, content creation, media relations and brand partnerships; and worked alongside media agency MBM for amplification and media partnerships.

According to its data, the most job listing views occur over the last week of January with an incredible 1.6m viewings. Trade Me Jobs’ highest-ever day of web traffic was on January 24th 2023, which saw more than half a million views of job listings in a single 24-hour period.

The new initiative is designed to build upon the long-term brand platform “In With The New” which was launched in early 2023.

Shelley Smith, head of classifieds marketing at Trade Me, says the new campaign is designed to highlight the sheer breadth of opportunities listed on Trade Me Jobs at a highly relevant time of year: “Trade Me Jobs is the best place to search for a new role, particularly at this time of year,” says Shelley.  “Trade Me Jobs is an iconic New Zealand brand, and we wanted to address this period with our trademark sense of humour.  After all, if you’re considering a career change for 2024, there is no better time than now to embrace the new.

“This has been a labour of love from our entire team at Trade Me Jobs, and of course, a big thank you to our brand partners KFC, Pet Direct and the Fijian Drua for coming onboard with a line-up.”

Says Natasha D’Souza, senior PR director at Special PR: “This is the latest in a long line of PR campaigns and activations for Trade Me that force reappraisal of the platform amongst New Zealanders.  Whether you’re after new goods, a new home, or a new job – Trade Me has you covered.”

All the job listings mentioned are temporary paid roles, with applications open for New Zealanders by visiting Applications close on Wednesday 31 January 2024.