Former Eleven managing director Angelina Farry joins IAB New Zealand as chief executive officer

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Former Eleven managing director Angelina Farry joins IAB New Zealand as chief executive officer

The Interactive Advertising Bureau New Zealand (IAB New Zealand) has appointed Angelina Farry as the organisation’s next CEO.


Farry has over 20 years’ experience in the New Zealand advertising industry, working in large network agencies including DDB Aotearoa, Saatchi & Saatchi and TBWA\NZ Group, and has previously run her own agency business. Prior to joining The IAB New Zealand Angelina was managing director of TBWA\NZ Group’s Eleven.

The IAB New Zealand’s chair Stephen Old welcomes Farry’s appointment during an exciting time for the organisation: “The IAB New Zealand sits in a unique position within the digital advertising industry, connecting our members across the entire value chain from advertisers, advertising agencies, publishers, research, recruitment, and tech companies. Shaping our industry is important to us, and we’re excited to have Angelina join the team with her extensive leadership, and communications industry experience.”

Farry will work closely with The IAB New Zealand Board including chair and Warner Bros senior manager of digital Stephen Old, Robert Hutchinson TVNZ general manager digital commercial, Craig Whitaker Google head of platforms, Rhys Heron Mi9 managing director, Gareth Codd MediaWorks general manager digital and operations, Carolyn Luey NZME chief digital and publishing officer, Spencer Bailey head of Meta, Matt Headland Stuff managing director brand connections, and Craig Delany MetService general manager interactive.

Says Farry: “There is some incredible work being done by New Zealanders in the digital space, and globally innovation is moving at an unprecedented pace. It’s an exciting time to be joining the team, and I’m looking forward to working closely with the board, the councils, and The IAB’s global network to empower Kiwi businesses to thrive in a digital economy.

“The IAB New Zealand plays a key role in the nation’s digital growth, and membership enables local businesses to be part of that conversation. We are looking forward to rolling out a comprehensive calendar of activity and events to help our members upskill, connect, and drive their businesses forward.”

Tama Sweetman will continue as acting IAB New Zealand general manager until the end of January, and Farry commenced her role 22 January 2024.