Best-selling author Mark Schaefer to speak in New Zealand on the rise of AI in marketing
Globally-recognised author, futurist, business consultant and speaker Mark Schaefer will visit Auckland on 13-14 February. He will be delivering a keynote speech to the country’s leading marketing professionals on the power and influence of AI.
Advertising agency Stanley St, part of Waitapu Group, is bringing Schaefer to Auckland as part of a new speaker series focused on helping businesses in New Zealand achieve growth through persuasive creativity and performance-driven media. Stanley St has developed a specialised AI practice, revolutionising aspects of creative, media and production.
Says Greg Partington, managing director of Waitapu Group: “We are thrilled to have Mark Schafer join us for this unmissable event. Mark is a visionary thinker whose expertise in the intersection of AI and marketing is compelling. This keynote promises to be an eye-opening experience for all marketing professionals looking to stay ahead in this rapidly evolving industry.”
Schafer is the author of numerous best-selling marketing books, including Content Code, Belonging to the Brand, Marketing Rebellion and Return on Influence. Schaefer has established himself as a thought leader in the fields of marketing, media, and artificial intelligence. His insightful presentations have captivated audiences worldwide, making him a sought-after expert in the field of marketing and communications.
Says Schaefer: “I’m absolutely thrilled to be in Auckland to deliver this keynote for the country’s marketing leaders. AI is reshaping the way we connect with customers and drive business results. It’s an exciting opportunity to share my insights and passion for the potential of AI and inspire marketing professionals in New Zealand to embrace this exciting journey.”
In his exclusive New Zealand keynote, Harness the Power and Influence of AI, Schaefer will explore the profound impact that AI and machine learning are having on the way businesses connect with their customers. Attendees will gain valuable insights into how AI-driven technologies are reshaping customer engagement, data analysis and content creation.
With real-world examples and case studies, Schaefer will demonstrate how organisations can harness the power of AI through marketing to influence customers.
Schaefer will deliver an indispensable and practical guide on AI, filled with inspiring ideas and captivating insights including:
- • The best strategy to logically consider AI for your company right now
- • Future-proofing our teams and our careers from the threat of AI
- • Untangling the legal issues of generative content
- • AI as a source of immediate innovation
- • Practical applications to marketing
- • The opportunity to lead the AI movement
Mark Schafer’s Harness the Power and Influence of AI keynote will be delivered on Tuesday 13th and Wednesday 14th of February 2024 at Stanley St’s new studio, located in Parnell, Auckland.
Limited seats are available for the event on Wednesday 14th. Marketeers and media professionals interested in attending can email events@waitapugroup.nz