Fix & Fogg encourages Kiwis to push their spread beyond bread in new campaign via EightyOne

Following the success of its collaboration with Cookie time, nut butter maker Fix & Fogg has teamed up with some of Wellington’s top chefs to think beyond toast in a new digital campaign created with agency EightyOne.

Dough Bakery, Tomboy and Concord were asked to push the limits of what nut butter can do. Turns out, just about everything.

The campaign running this month featuring noodles, waffles and donuts, will encourage F&F fans to push their spread beyond bread and make the most of any meal.

Says Roman Jewell, founder, Fix & Fogg: “It’s been an incredible experience working with some of New Zealand’s best chefs and bakers. They’ve shown us that what you do with your Fix & Fogg is only limited by your imagination. It’s not just about how you spread your F&F, it’s about making the most of your… everything.”

EightyOne MD/ECD Chris Bleackley wanted to make the most of their ongoing partnership and said: “If New York Magazine reckon that this is the best peanut butter on the planet then all we have to do is spread the word.”

For fans of their award-winning nut butter, the campaign will also feature a chance to win a year’s worth of the lovely stuff.

Client: Fix & Fogg
Agency: EightyOne
Collaborators:
Kate Bresolin, Tomboy
Tim Tracey, Dough Bakery
Shepherd Elliot, Concord Bistro & Bar
Duck Island Team, Duck Island Ice Cream