FCB/SIX appoints Peter Gibson to newly created role of general manager, data and technology

Creative, data and technology agency FCB/SIX has announced the appointment of Peter Gibson to the newly created role of general manager, data and technology.

Gibson’s appointment expands the agency’s senior leadership team and depth of expertise in the data and marketing technology space, following successful new business wins including Kiwibank in 2023.

His appointment builds on 7 years with Digitas where he headed up data, technology and operations as general manager, working with clients including Countdown, Toyota, McDonalds, Westpac and Southern Cross. Gibson brings with him a wealth of experience across FCB/SIX’s core capabilities in MarTech, data innovation, and delivering timely, relevant, and personalised digital consumer experiences.

Says Laura Goldie, managing director, FCB/SIX: “We’re incredibly excited to have Peter join the team at this time of growth for our agency. His experience and leadership will be invaluable as we continue to build our team and drive best-in-class work for our clients through 2024.”

Says Gibson: “Creating connection through data and tech is about so much more than zeroes and ones. FCB/SIX knows how to influence marketing transformation and the proof is right there in the work and the wins. The opportunity to join this team of accomplished, genuine people was compelling – I didn’t hesitate.”