Qantas appoints True as lead creative agency in Aotearoa following a competitive pitch

Following a competitive pitch process late last year, True has been appointed by Australian national carrier Qantas as its lead creative and strategic agency for the New Zealand market.

Says Matt Dickinson, CEO, True: “We are absolutely thrilled to be back working in the aviation category again, we built the foundation of our business on this and it’ll be great to share our experience and passion with Qantas as they create more travel opportunities for Kiwis across the Tasman and beyond. They have great ambitions and are genuinely lovely people and we can’t wait to get into it.”

True will work alongside the Qantas New Zealand marketing team to deliver creative work that strongly connects with Kiwis.

The partnership kicks off formally this month.