Former FCB business partner Brendan Greenwell joins Saatchi & Saatchi as Strategy Director

In a continued expansion of its strategic offering, Saatchi & Saatchi has appointed former FCB Group Business Partner Brendan Greenwell as Connected Strategy Director

Greenwell joins the strategy team as they continue to invest in connected strategy. He will be central to orchestrating brand impact through the total marketing eco-system.

Bringing a wealth of experience across digital and media, Greenwell will take responsibility for the strategic output of Westpac New Zealand as part of the Publicis Groupe Connected Platform model.

Most recently, Greenwell was Group Business Partner at FCB, focusing on the worlds of data, technology, and marketing. Prior to this, he led the strategy for the likes of Amazon, Bose, Carlsberg, Allianz and Procter & Gamble during his time at Mediacom Worldwide and Initiative Global in London.

Says Greenwell: “I first worked with Saatchi & Saatchi as an intern 10 years ago at Toyota. Ever since then, they’ve been an aspirational agency for me, understanding Kiwi culture better than anyone and making work that’s famous in culture. Now with the Connected Platform model in full swing, I am excited by the possibilities across the iconic brands they work with.”

Says David McIndoe, Saatchi & Saatchi Chief Strategy Officer: “Brendan brings strategic expertise from a range of viewpoints; creative, media and client side. His insight, inventiveness and broader marketing perspective make him a great addition to the Saatchi strategy team.”