Principals dominates REBRAND 100 Global Awards; takes home ‘Best’ Award for Hamilton Airport

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Principals dominates REBRAND 100 Global Awards; takes home ‘Best’ Award for Hamilton Airport

Branding design agency Principals has cleaned up at the 2024 REBRAND 100 Global Awards taking home a total of 14 awards, the most awarded agency globally.


The REBRAND 100 Global Awards are the most respected global awards program for effective brand transformation. This year’s selection celebrates innovative companies and brands across the globe, illustrating the impactful journey of brand transformation. A panel of 10 prominent, global jurors meticulously selected the winners.

Principals won the following:

Best: (Only 8 brands awarded)
Hamilton Airport

Active Super
Biodiversity Council
Cure Cancer
Koala Life

Everyday Independence
Sydney Symphony Orchestra

Brand concept video recognition:
Hamilton Airport

The win for Hamilton Airport is the fourth so far with the rebrand recognised at the 2023 Good Design Awards (Gold and Best in Class) and the Transform Awards (Gold – Best Visual Identity in the Travel & Tourism Sector).

Says Mark Morgan, chief executive, Hamilton Airport: “Principals translated our team’s vision into a dynamic and contemporary brand identity that celebrates our rich history, references our sense of place and purpose, and encompasses a spirit of growth and innovation. It is a brand that resonates with both tradition and progress and my team tells me it is an absolute pleasure to implement across our workstreams.”

Of the full list of wins, Principals NZ GM Kate Murchison says: “What a fantastic achievement. I knew the team was impressive before I joined the agency, and this highlights just how clever they are. Sharing this honour with our clients is wonderful and I’m sure this will be the first of many such opportunities.”

View the full list of winners here.