FEDERATION promotes managing partner Olly Walker-Boden to managing director role

FEDERATION promotes managing partner Olly Walker-Boden to managing director role

FEDERATION has today unveiled a second major appointment to its senior leadership team in as many months, announcing Olly Walker-Boden as managing director to lead the Auckland-based agency day-to-day. The news follows Brad Collett joining as CCO in January.


Says Sharon Henderson, chief executive officer and founder of FEDERATION: “Olly’s unwavering focus on delivering first-class work and exceptional partnership to our clients truly sets him apart. He’s an outstanding and proven leader of people and our entire agency is thrilled to see him promoted to managing director.’’

Walker-Boden joined FEDERATION in 2018 from Colenso BBDO and has been a key contributor to the agency’s success during that time, helping to carve out a reputation for high-quality client partnerships in strategy and creative work. Prior to New Zealand, Walker-Boden was based in the UK working at London agencies RKCR/Y&R and Glue Isobar across numerous blue-chip clients such as Adidas, Budweiser, Lloyds Banking Group and Vodafone.

Says Walker-Boden: “I’m incredibly proud to have been a part of the FEDERATION team for the past six years and incredibly lucky to have worked with so many interesting and inspiring colleagues, partners and clients during that time. It’s terrific to have Sharon’s unwavering support as we enter into this next exciting chapter for the agency’s story, and I couldn’t be more pleased to have the super-talents of Brad alongside me for the ride too.’’

FEDERATION, now sitting as one of New Zealand’s most-established independent agencies, has experienced four years of consistent growth and has enjoyed several notable new client wins in the past twelve months. The agency’s new leadership team plans to strengthen its presence in both Auckland and Wellington, while supporting key clients in the Australian market.

Adds Henderson: “2023 was a huge year for us. We delivered some mightily impressive work for our existing long-term clients and welcomed some fantastic new clients to FEDERATION including The Co-operative Bank, KiwiRail, Villa Maria and global on-demand delivery service DoorDash. With the appointments of Olly and Brad, and some significant new briefs in development, 2024 is off to a flyer.’’