Southern Studios rebrands as Fanaticals, a new-age creative production agency

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Southern Studios rebrands as Fanaticals, a new-age creative production agency

To reflect its growing creative capabilities, Southern Studios is rebranding as Fanaticals, with a fresh new look and website. This evolution formalises the natural progression the studio has experienced over the past few years, servicing the majority of its clients directly as a hybrid creative agency and production company.


“Back in 2017, Geoff Holmes and I started making content for brands in our small flat behind Eden Park — and the studio has really just grown organically from there. It feels like the right time to make this transition into a full-service creative production agency, as we start to service bigger clients across social, branded content and integrated campaigns,” says Nick Reed, co-founder and director/DOP.

Since its inception, Fanaticals has produced campaigns for some of the country’s most beloved brands such as Canon New Zealand, InterCity, Live Ocean, Ryman Healthcare, and New Zealand Sotheby’s International Realty. As well as becoming a member of the All-of-Government panel for creative, production and advertising services back in 2021.

Says Geoff Holmes, co-founder and creative director: “We are stoked to now have a brand that represents us to our core. We’re all ‘Fanaticals’ here — just a really passionate bunch of thinkers, creatives and filmmakers, hell-bent on making the best advertising campaigns and branded content out there.

“In such a rapidly changing and noisy environment, brands are experiencing more demand than ever to produce content that stands out and connects with their audience. Being bold is often essential for these brands to grow consistently and capture market-share in this new-age of advertising. A great example of this is Liquid Death in the US, as they’ve grown exponentially by capitalising on unique, differentiated campaigns that have a real buzz about them. This is what Fanaticals is all about — translating brands into stand-out content that works, by telling their story a little bit differently.”

Fanaticals’ latest showreel and expanded creative capabilities can be found on the new website.