Adam Ferrier and Brent Smart return for season 3 of advertising industry podcast ‘Black T-Shirts’

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Adam Ferrier and Brent Smart return for season 3 of advertising industry podcast ‘Black T-Shirts’

Adam Ferrier and Brent Smart are back for series 3 of their groundbreaking podcast Black T-Shirts, the only podcast in the world dedicated to XXL creativity for business.


The podcast has achieved cult-like status with many within business around the world as it unpacks the processes of some of the world’s most successful commercially creative practitioners within agencies, marketing, and consultancy.

This year the guests include some of the world’s top executive creative directors, and marketers. However, it also includes artists, and provocateurs like Cj Hendry, who will feature as a guest on episode 1 in the series. Cj Hendry, famous for building her name as an artist on instagram, and has taken an extremely unconventional route to becoming a highly acclaimed artist.  Her work now commands eye watering prices, as she refers to herself as ‘an average artist but a brilliant marketer’. Hendry shares her love of process and Pinterest in the development of her groundbreaking ideas.

Joining her in the first drop of episodes is Samira Ansari, chief creative officer of one of the biggest and best in the business, Ogilvy New York. Ansari will explain why her creative challenge to her people is ‘get me into trouble’, and how this encouragement to go rogue results in better creative outputs.

Speaking of going rogue, Black T-Shirts will be sponsored this year by mixed media modelling platform Mutinex.

Says Henry Innis, co-founder, Mutinex: “Mutinex is a brilliant foundation for marketers to know what to spend, and what return they’ll get on that spend. It sets the foundation for great creative ideas to be even more effective. We’re keen for people to see the symbiotic relationship that creativity and data can have.”

All episodes of Black T-Shirts will be available via premium podcast creators MIK Made.

Adam Ferrier is the founder of award winning creative agency Thinkerbell, Brent Smart is CMO at one of the worlds largest telecommunications companies, Telstra.

Black T-Shirts can be found here.