Ad Net Zero lays out decarbonisation plan with ambitious roadmap; learn more via the webinar on Tuesday March 26, 12:30pm – 1:30pm NZDT
Ad Net Zero Aotearoa has released an Industry Roadmap that details a transition plan to support the decarbonisation of the creation, production and running of advertising in New Zealand. The roadmap presents a short-term 2030 and long-term 2050 vision for the industry and outlines an approach to accelerate decarbonisation in five key areas of emissions – operational, production, media, awards and events, and behavioural influence.
The roadmap’s ambitions were informed by more than 60 participants convened from Ad Net Zero’s 45+ industry Supporters.
Says Simon Lendrum, CEO, Comms Council: “With 2-3% of global greenhouse gas emissions* estimated to be related to Advertising and Marketing operations, decarbonising the industry is essential to the aims of limiting global temperature rise to 1.5°C. This roadmap clearly outlines the long-term ambitions of Ad Net Zero, and the key initiatives that will drive our industry’s efforts to reach net zero by 2050.”
While the full report details specific actions for each emissions area, several overarching themes include:
- • The need for high-quality data that is readily available from standardised, universally adopted methodologies that people understand;
- • The importance of clear reference points for responsible sustainability claims and Advertisers who recognise the dangers of misrepresenting their current state;
- • A commitment from Supporters to create an annual emissions inventory and Science Based emissions reduction target; and
- • The need for education across the industry to ensure that it attracts and retains talent that is educated and excited about delivering sustainable outcomes.
Ad Net Zero will continue to engage with industry through its bi-monthly Supporter Working Groups to collaborate and further the initiatives outlined in the Industry Roadmap.
Join the webinar reviewing the Industry Roadmap on March 26th, 12:30-1:30 NZDT by reserving your spot here.
Any organisations interested in partnering with Ad Net Zero should contact adnetzero@commscouncil.nz. For more information, visit: adnetzero.co.nz
1 Comment
“A principle is a principle unless it involves money.”
A great adman said that – oops, sorry, a great adperson – I don’t want to offend anyone.
As much as this is a noble cause, I think it deserves a different opinion.
And since I’m the only interesting person left in advertising willing to spout contrarian opinions, I thought it important I state my case – while I’m still sober, of course, Prego beckons.
If this industry was truly concerned about ‘climate change’ (LOL), then instead of advancing this self-flagellating wankfest of introspective self-hatred via a computer screen, the industry should put together a list of clients that manufacture their goods in China or India and insist on a boycott on advertising their products.
Why?
Because those countries use mostly fossil fuels to manufacture goods.
But the industry won’t.
We’d all be unemployed, or reduced to writing social media posts, or something much, much worse, like working inhouse at The Warehouse.
Instead, it’ll be the usual suspects of very concerned people (mostly Champaign Socialists) trying to outdo each other with terrible tales of woe about the effect of the Industry.
At its core, an ad agency is simply two creatives, a blank A3 pad, Sharpies, a computer and a suit to pay for lunch at Prego and take them to Showies. How is that going to destroy the planet?
But, I doubt such common sense will be talked about.
Bring on the angry pink-haired feather earring ‘kindness’ brigade to argue.
See you Prego.