Emma Daines at ADFEST 2024: “I see AI as a tool for us to help VFX thrive. We’re already doing that”

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Emma Daines is jury president of Film Craft Lotus and New Director Lotus. The CEO, & Executive Producer of Fin Design & Effects, Sydney, founded the studio in Sydney, Australia, with seven people 22 years ago. It is now a group of studios in Melbourne, Sydney, Singapore and Shanghai, with 180 people.


Fin Design + Effects has made a name for itself as the studio for ambitiously creative visuals, and won a prodigious number of awards at AEAF, AACTA, CLIO, Cannes Lion, Spike, Ciclope, New York Festivals, ADFEST, Axis, AICP, AWARD, and Gerety.

In the video above, Daines she shares her views on AI and the changes that the industry and her part of it have undergone as they confronted and conquered change.