Citizens Advice Bureau highlights true value of their free advice in new campaign via Stanley St

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Citizens Advice Bureau highlights true value of their free advice in new campaign via Stanley St

Ahead of potential future budget cuts, Citizens Advice Bureau and Stanley St have launched a new campaign to raise awareness of the true value of their free advice.

 

Citizens Advice Bureau (CAB NZ) is Aotearoa’s free advice and assistance service on a range of issues. Staffed by volunteers, CAB helps all New Zealanders understand their rights and obligations, and how to use this information to get the best outcomes.

Being a free service – used mainly by those who can’t afford expensive legal and civil advice – the value of CAB’s services often goes unrecognised by the public.

In partnership with Trade Me, CAB’s free advice is now listed for its astonishing true value – taking the form of broken, everyday items that represent a variety of areas that CAB can help with. The eye-watering prices they’re listed for is the actual value of advice provided for that category in the last month.

Citizens Advice Bureau highlights true value of their free advice in new campaign via Stanley St

Says James McHoull, managing director at Stanley St: “CAB has provided support to so many New Zealanders over the years, yet many people still don’t know where to turn when good advice is needed most. We needed a campaign that got people talking about CAB’s services, while shining a spotlight on the true value of their free advice to those who make the funding decisions.”

More compassionate funding contributions mean CAB can keep their doors open longer, allowing everyone to continue to have access to their services when they need it.

Says Anna Yates, executive creative director, Stanley St: “We wanted to creatively showcase the true value that CAB provides to the public. Using Trade Me’s platform we’re raising awareness by listing items for extortionate prices, at a moment when value is top of mind – all while highlighting the fact that CAB’s advice is free. And as an added benefit, people can also access the free advice using Trade Me’s “ask the seller” Q&A section under each listing.”

John Farrell, a former senior executive of some of the world’s most well renowned hotels, says that since he started as a volunteer at CAB six years ago, he has taken more than 700 calls – and not one of them has been the same: “I am always surprised at how many Kiwis don’t know about our services, that we can help them for free in their time of need, or to help solve the trickiest situations. This is our chance to remind New Zealanders of this extremely important service and the impact our advice can have on people’s lives.”

Advice Auctions will be promoted through OOH, and digital media, directing people to the Trade Me listings.

VIEW THE LISTINGS HERE

Citizens Advice Bureau highlights true value of their free advice in new campaign via Stanley St Citizens Advice Bureau highlights true value of their free advice in new campaign via Stanley St Citizens Advice Bureau highlights true value of their free advice in new campaign via Stanley St

Client: Citizens Advice Bureau
Creative Agency: Stanley St
Media: Stanley St
Production: FilmThreeSixty
Media Partnership: Trade Me, Go Media, and MediaWorks
PR: Kimberly Kastelan