Kathmandu appoints Motion Sickness as creative agency of record following competitive pitch

Kathmandu has appointed Motion Sickness as its creative agency of record following a competitive Australasian pitch process. The Aotearoa based outdoor retailer has tasked Motion Sickness with reinvigorating the brand, and growing it globally.

Says Sam Stuchbury, ECD/founder at Motion Sickness: “We built Motion Sickness to help brands grow by doing the best creative work in the world. Kathmandu feels like an exciting next step for our journey, and for us, theirs.

“Throughout the pitch process we got to know the Kathmandu team well, we saw the vision first hand. The global outdoor category finds itself in a truly dynamic space with incredible opportunities. We couldn’t be more excited to help grow Kathmandu across the world, right here from Aotearoa.”

Jo O’Sullivan, chief marketing officer at Kathmandu shares the excitement: “This is the start of a fresh adventure for Kathmandu. It’s a homecoming, back to the great outdoors of Aotearoa, where our company was born.

“Motion Sickness grasp the essence of the New Zealand narrative and possess a remarkable talent for breathing fresh life into local brands. Kathmandu is already an iconic brand but this partnership will craft a new chapter and take ourselves to new heights.”

The win comes on the back of an impressive year of growth for Motion Sickness, who in the last twelve months have added Big Save Furniture, Hato Hone St John and Sorted NZ to its roster of clients.

The new partnership kicks into gear immediately, with work starting on a refreshed brand campaign for Kathmandu arriving late 2024.