Macca’s asks ‘Can you handle the heat?’ in new campaign for its spiciest ever burger via DDB NZ


McDonald’s New Zealand most spicy offering has officially landed. The new Mighty Hot McSpicy is burning things up at Macca’s – but is it really as spicy as it claims? In this new campaign, DDB Aotearoa and McDonald’s are answering the burning question on everybody’s lips: is it hot or not?


Says Stefanie Phillips, senior brand manager – menu, McDonald’s: “Spice is subjective. Even though it’s our spiciest burger ever, everybody has a different spice tolerance. Instead of telling the country how spicy this new burger is, McDonald’s wants people to determine that for themselves.”

Using the Macca’s app, spice-lovers will share whether they think the Mighty Hot McSpicy stands up to their personal spice test, with every spicy review unlocking a burning hot deal. Each review rewards Macca’s fans with an exclusive deal only available through the app.

Using a multimedia platform strategy, these real-life reactions will be broadcast in real time, with Kiwis’ reviews popping up across out-of-home and Macca’s digital and social channels.

Adds Phillips: “This campaign celebrates the best of these reactions, bringing them to life and encouraging even more New Zealanders to take the Mighty Hot McSpicy test.”

So, is Macca’s spiciest ever burger hot, or not? You decide.

Client: McDonald’s New Zealand
Director of Marketing: Luke Rive
Head of Marketing Menu: Nikki Jeffcote
Senior Brand Manager: Stef Phillips
Agency credits: DDB Group Aotearoa
Production Company: Waitemata Films
Director: Mike Oldershaw
Executive Producer: Julie Elstone
Media Agency: OMD New Zealand