Puhoi Valley encourages Kiwis to get ‘a little bit naughty’ in new campaign via DDB Aotearoa


DDB Group Aotearoa and Goodman Fielder’s new campaign for Puhoi Valley makes no apologies about how good their range of Fresh Flavoured Milk and Authentic Greek Yoghurt really is.


With a campaign that steers away from its more earnest competitors, Puhoi Valley is leaning into indulgence – positioning it as the perfect little treat anywhere, anytime, and definitely worth breaking the rules for.

Two 15” films show the protagonists wilfully flouting regulations to indulge in Puhoi Valley in full view of onlookers.

Says Matt Williams, creative director, DDB Group Aotearoa: “Puhoi Valley is basically the candy of yoghurts and flavoured milk. It’s fun, it’s delicious, and it feels a little bit naughty to eat. So rather than get all probiotics and serious about it, we wanted to call it how it is.”

Danielle Dyson, head of marketing – dairy at Goodman Fielder says this campaign will strike a chord with many: “We can all agree that sometimes you just need that moment of indulgence, whatever your circumstance, and Puhoi Valley delivers that treat.”

The “A little bit naughty” campaign is running across TV, OLV and social.

Client: Goodman Fielder
Francis Coulter – Head of Marketing
Danielle Dyson – Head of Marketing, Dairy
Cameron Timmins – Senior Brand Manager, Puhoi Valley
Lydia Barker – Brand Manager, Dairy
Creative Agency: DDB Group Aotearoa
Production: Fish & Clips
Sam Kristofski –Director
Blaine Stevenson -Producer
Composer –Jonny Higgins
Colourist –Dave Gibson