The Work 2024 Contenders: PLATO

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is PLATO’s Top Contender…

RAGT NZ: Nek Minnit, RAGT Uses Talking Animals to Crow About Their Name Change
Recently agricultural brands have tended towards using facts instead of fun to get their message across. Except Seed Force, the challenger brand known as an innovator both locally and globally for developing forage seed options.

Seed Force has recently become fully acquired by international seed company RAGT (after being a cornerstone shareholder since the business’ inception). So to reintroduce themselves to the market under this new name – but ensure farmers know they’re still the same tenacious kiwi business at heart – they needed a campaign that cut through. Nek minute we have talking bogan possums (one of them voiced by Levi Hawken of ‘nek minute’ fame) and cows conspiring with sheep to get to the good stuff on the other side of the fence.


The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email