Digitas New Zealand appoints Suzanne Everett as new head of technology

Digitas New Zealand has amplified its dynamic technology service offering with the appointment of Suzanne Everett as head of technology.

Everett will take responsibility for leading Digitas’ digital and MarTech technology capability in New Zealand, in addition to evolving the agency’s Salesforce Marketing Cloud (SFMC) offering.

As the agency continues to expand its remit across a range of CRM and marketing automation platforms, Everett will play a key role in developing and executing innovative technology strategies for clients, leading product development and technical solutions.

Joining Digitas with an impressive data and technology career spanning over two decades, Everett brings a wealth of experience across a range of categories, specialising in data-driven digital marketing and customer experience. Over the last five years, Everett led the design for projects in the technology product and services division at IAG, in her role as solutions architect specialist. Her specialist expertise bridges the gap between technology and creativity, through human centred design and agile project delivery.

Says Everett: “As I step into the role of Head of Technology at Digitas New Zealand, I’m filled with a sense of excitement. It’s a privilege to join a team where creativity and technology blend to create magic for people and brands. Together, we will navigate the ever-evolving tech landscape, driven by the warmth of our collective vision.”

Says Mark Cochrane, chief connections officer, Publicis Groupe New Zealand: “We are pleased to welcome Suzanne to the team at Digitas New Zealand. As we continue to invest in specialist expertise across our unique Publicis Groupe Connected Platform, her leadership and impressive track record will be instrumental in unlocking untapped opportunities specifically tailored to our clients’ needs.”