The Work 2024 Contenders: Special

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Special’s Top 3…

Better Packaging Co.: The Plastic Pile of Sh!t
Every 30 seconds, a garbage truck sized pile of plastic is dumped into our oceans. So, to demonstrate the harm caused by treating plastic like crap, on World Environmental Day 2023 we dropped one unmissable installation on the iconic Bondi beach – The Plastic Pile of Sh!t. Inspired by the popular poop emoji, we created a 4-metre-high poo made of plastic waste, representing the 7.5 tonnes of plastic entering the ocean every 30 seconds. The bold outdoor stunt acted as a confronting wake-up call to be better with packaging with a simple and iconic symbol that transcends languages and borders.

Uber Eats: Cliché Codes
Uber Eats turned professional rugby players into unwitting influencers, who drove fans to social to decode discount codes. You see, Uber Eats sponsors New Zealand’s national rugby team. But they didn’t sponsor the Rugby World Cup. Meaning, they couldn’t say anything about it. So, they got players to do the talking for them. Introducing, Cliché Codes. Where, in real time, Uber Eats turned clichés said in post-match interviews into time-sensitive discount codes to be redeemed. Cliché-redacted clues were dropped in social and digital OOH. Those who could decode the clues could claim their discount on their next order.

Contact Energy: It’s Good To Be Home
When you’re in a shared living situation with so many flatmates, there are bound to be a few issues that arise. Someone not replacing the toilet paper or drinking somebody else’s milk or relying too heavily on the use of fossil fuels. We can’t do much about the empty loo roll or milk stealers, but luckily Contact Energy is working on that last one by promising net zero energy generation by 2035. Which is great news for the people, animals, trees and even the rocks who are the flatmates that call Aotearoa, New Zealand home.


The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email