The Work 2024 Contenders: YoungShand

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is YoungShand’s Top Contender…

Blind Low Vision NZ: Hi Viz Herald
YoungShand
Blind Low Vision NZ wasn’t visible to the very people it could help the most. In order to attract attention – and vision-impaired eyeballs – the Hi-Viz Herald is the first national paper designed to make its editorial readable to NZ’s 180,000+ people with seeing difficulties. Perfectly targeted to people aged 55+, the paper was re-designed using best practice techniques and accessibility guidelines, working with the Herald’s editorial and design teams to uniquely blur the lines between advertising and editorial.

The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.