The Work 2024 Contenders: Chemistry
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Chemistry’s Top 3…
Aged Care Association New Zealand: The Domino Effect
Chemistry
After years of chronic underfunding, New Zealand is in the midst of an Aged Care Crisis. But how do you get the whole country to care about something that only affects our elderly? By making them realise it doesn’t just affect our elderly. The Domino Effect campaign educated the country on what lies ahead for everyone if we don’t act now, creating a groundswell of public pressure that politicians could no longer ignore.
Schick: Neighbourhoops
Chemistry
Schick Neighbourhoops is a first-of-its-kind partnership between Schick NZ and Basketball New Zealand which aims to make a tangible difference by installing new basketball hoops in deserving neighbourhoods across New Zealand. The initiative was kicked off with a social media search for the most makeover-worthy hoops in local communities, then ten brand new courts were installed around the country – with more to come.
Caltex: Fuelling Sports
Chemistry
Fuelling Sports is a grassroots community initiative that connects Caltex with the New Zealand Sports Collective, giving secondary schools access to more sports by helping with the cost of training and travelling to tournaments. It was kicked off with over 100 personalised billboards, so local Caltex stations could shout about their support for schools in their neighbourhood. Feels good all round!
The deadline for Campaign Brief’s The Work 2024 is Monday May 13. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.