Special scores one Silver Pencil at The One Show 2024; Dentsu Creative scores two Bronze; Colenso BBDO and The Monkeys score one Bronze apiece
Agencies, studios and brands in New Zealand were awarded one Silver Pencil and four Bronze Pencils in The One Show 2024.
Special Auckland with South Pacific Pictures and Images & Sound scored a Silver Pencil for Partners Life “Last Performance” in Creative Effectiveness, Brand Partnerships.
Dentsu Creative Aotearoa with Riot Design Auckland scored two Bronze Pencils for FreshChoice “Aid Aisle” in Direct Marketing, Experiential – Brand Installations and Out of Home, Brand Installations.
Scoring one Bronze Pencil apiece is Colenso BBDO with MBM Wellington for Delivereasy “Delivereasy Lawyers” in Out of Home, Billboards & Transit – Single and The Monkeys Aotearoa for ASB “Bagels by BENEE” in Branded Entertainment, Music Videos.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The showcase of all One Show 2024 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
The One Show 2024 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 17, at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York to close out Creative Week 2024.
The One Show 2024 Global Creative Rankings will be announced on May 24, 2024.