Moët Hennessy New Zealand appoints Special PR

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Moët Hennessy New Zealand appoints Special PR

Moët Hennessy has appointed Special PR to its panel of preferred integrated communications agencies in New Zealand following a competitive three-way pitch.


Special PR is responsible for running integrated communications for Moët Hennessy New Zealand across its array of luxury brands, including; Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie.

Julien Marteau, marketing and consumer engagement director for Moët Hennessy Australia and New Zealand expressed confidence in the upcoming partnership: “We were very impressed with the creativity and strategic rigour displayed by Special during the entirety of the pitching process, as well as their ability to deliver through-the-line thinking.”

Kelly Grindle, managing director of Special PR, highlights the excitement surrounding the prestigious account: “Moët Hennessy has such a legendary portfolio of luxury brands, it’s a dream account for the Special PR team and we are beyond thrilled to be embarking on this partnership with them.”

Tony Bradbourne, CEO/CCO and founder of Special New Zealand shared some insight on the inner workings of Special: “The Special PR team has gone from strength to strength, and quickly established themselves as one of the region’s leading agencies.  This account will combine their PR-led work with support from our world-class creative and strategy teams – it is a model that is proving wildly successful for several of our clients.”

Special PR will be responsible for some of Moet Hennessy New Zealand‘s key projects encompassing media relations, influencer marketing, content creation, events and activations and trade partnerships – and can draw on specialist support for design, art direction or communications campaigns from the wider Special New Zealand business.

Moët Hennessy, the Wines and Spirits Division of LVMH, was established in 1971 following the merger between champagne producer Moët & Chandon and cognac producer Hennessy. The company encompasses twenty-six different wine and spirits brands, many of which have been around for centuries. Veuve Clicquot, Dom Pérignon and Cloudy Bay are just a few of the world-renowned brands that have become synonymous with the Moët Hennessy name.

This account win for Special PR reflects the exponential growth and increasing strength within the team. Special PR has grown to more than 15 practitioners across Sydney and Auckland in under three years.

Its work with blue-chip clients such as Jaguar Land Rover, DB Breweries and Tourism New Zealand has ensured the Special name remains at the forefront of the industry. Following a collection of award-winning work since its inception, Special PR was named agency of the year by both Campaign Asia and the Public Relations Institute of New Zealand.

The partnership between Special and Moët Hennessy will combine both teams’ expertise and creativity to elevate the brand’s communication strategies and is effective immediately.