Special ranked #1 NZ Agency at One Show 2024

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Special ranked #1 NZ Agency at One Show 2024

The One Show is one of America’s biggest and toughest advertising show and sits as one of the creative world’s big three shows. And in 2024, Special has been ranked NZ Agency of the Year.


This makes it the second time in three years that Special has been ranked #1 NZ Agency. In a breakthrough year Denstu Creative came in 2nd, with Tribal Aotearoa ranking 3rd, The Monkeys 4th and Colenso rounding out the top five.

Following a world-beating year creatively, this year it was Special’s effectiveness that was on full display. Last Performance for Partners Life was awarded a silver for Brand Partnerships in the Creative Effectiveness category, as well as a merit for Single Market effectiveness. The Silent Night for Wellington City Mission also received a merit for Single Market in Creative Effectiveness.

Says Tony Bradbourne, CEO/CCO and Founder of Special New Zealand: “One Show is notoriously hard to win, which makes these results that much more impressive. At Special, we’ve always been driven by an unshakable belief that break-through creativity is the very best weapon to achieve break-through business effectiveness, and that’s why we focus on effectiveness and creativity in absolutely equal measures. So, we are naturally delighted to be acknowledged for our creativity and effectiveness.”