R.I.P. Instant Coffee 1890-2024: L’affare announces death of Instant Coffee in new work via EightyOne

It is with great relief that L’affare and EightyOne announce the death of Instant Coffee.

They would like to take this opportunity to celebrate the life of a constant companion and ask that we remember the countless hurried mornings and late-night study sessions when sometimes it was all people had.

Despite its widespread popularity, Instant Coffee faced criticism for its bitterness, often deemed inferior to its freshly brewed counterparts. It is survived by 3 flavours of L’affare freshly roasted coffee bags which offer the same convenience, but with a superior full-bodied flavour born of 30 years’ roasting expertise.

Details of the service will be shared across social media and by public outdoor notices between May and October.

ECD of EightyOne Chris Bleackley passed on his condolences to the wider caffeinated beverage family and wanted to thank Flying Fish for their support at this difficult time.

Casey Deane, general manager, L’affare, said the team do feel for those impacted by this loss: “We have support sessions available, and of course, proper coffee available if required. We are grateful to EightyOne and Flying Fish for the fitting send-off given to instant coffee.”

Client: L’affare
Agency: EightyOne
Media: EightyOne Media
Production Company: Flying Fish
Director: Gary John
Executive Producer: James Moore
Producer: Samantha Attenborough
DOP: Andrew Commis
Art Director: Jon Lithgow
Costume: Olivia Dobson
Make Up: Kyra Rousselle
Production Manager: Lisa Kissin
1st AD: Chris Short
Post House: MANDY VFX
Offline Editor: Tim Mauger
Colourist: Pete Ritchie
Online Artist: Anita Ward @ MANDY VFX
Sound Design: Liquid Studios
Photography: Kane Feaver
Retouching: Denny Monk