Anchor imagines a world without milk in latest campaign via TBWA for World Milk Day
World Milk Day exists to celebrate the delicious gift of real milk… And New Zealanders love our dairy. Anchor’s new ads via TBWA remind us why milk is worthy of celebration
Anchor’s new ads show us what a melancholy place a milk-less world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water, starting our days off with bowls of water-soaked cereal, and causing grumpy cats everywhere to get even grumpier with our Zero Lacto milk nowhere in sight.
These dystopian, devoid-of-dairy scenes coupled with the simple statement: “Thank Goodness for Milk” help us remember the pivotal role milk plays in the joyful moments of our daily lives.
These visual reminders of life without our beloved milk were a perfect way to celebrate World Milk Day on June 1.
Creative Agency: TBWA\New Zealand
Chief Creative Officer: Shane Bradnick
Creative Leads: Frank Garguilo and Jeff Tune
Chief Executive Officer: Catherine Harris
Group Business Director: Caroline Logan
Business Director: Hitesh Patel
Producer: Mark Paisey
Production Partner: A0 Studios
Retouching: Matt Supple
Media Partner: EssenceMediacom
Managing Partner: Megan Smith
Media Planner: Nick Lyon-Ramsdale
Client Partner: Anchor
14 Comments
A milquetoast version of the very brilliant ‘Got Milk?’
in the Herald this weekend.
Loved it (after being viscerally grossed out)
Actually made me think about milk.
I’m getting “Pass the Heinz” vibes
Some very good print work.
good
This print very nice
This is the kind of Advertising that needs to come back. Well thought out, and planned perfectly. Hope to see more.
tough times at TB
actually made me go out and buy milk for my flat white
ite.
Kinda dumb.
I like the cat.
This is great advertising. Love it!
milk squirt out of my udders !!! oooohhhh myyy aofjisodnfodsknfsdlnf