Bestads Six of the Best Reviewed by Andy Jex, Chief Creative Officer, TBWA London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Andy Jex, chief creative officer at TBWA London.

BEST TV
Winner: Clash of Clans ‘Available Players‘. I love Haaland taking over as the Barbarian King in Clash of Clans. It’s a great idea and a fresh, modern way of doing partnerships. This is an idea about the players that haven’t been chosen to be in the game. Ronaldinho and Aguero have featured and this execution features Ronaldo the First as he calls himself. I prefer the moniker R9 or the original Ronaldo but I digress. Ronaldo famously spent time at WPP some years ago which clearly hasn’t improved his acting performance in any way, it’s awful. But he has a warm charm and he’s a proper legend so he gets away with it. READ ON…