One NZ sets out to change the way people buy phones with ‘One Wallet’ via Deloitte Digital
One NZ and Deloitte Digital have teamed up to launch One Wallet, a new platform designed to change the way New Zealanders buy phones, and it’s just the first in a series of new experiences that the two will partner on to transform the way that One NZ shows up for its customers.
One Wallet is a digital wallet that One NZ will load up for its customers to spend on a new phone. With new and engaging ways to build their balance in the pipeline, the aim is to simplify the scattergun of acquisition offers and channel that value towards helping existing customers get what they really want.
The launch of One Wallet also marks the start of a partnership between One NZ and Deloitte Digital, combining technology and ideas to make being a One NZ customer an amazing experience. It’s a partnership that capitalises on the broad capabilities of Deloitte Digital across customer strategy, experience, data, technology, design and customer engagement, and will see collaboration across a range of One NZ teams.
Says Kayne Munro, head of membership, One NZ: “Phones are at the heart of how our customers connect to the people and things that they love, but affordability is becoming a real barrier. We’re committed to making it easier for all our customers to have the latest and greatest tech so they can live their best-connected lives.”
One Wallet launched to existing customers, and through One NZ stores, with a film made in partnership with production company, Assembly and a website that lets people find out their personal wallet balance. A mobile/in-store activation then invites people to find and scan codes to stack their balances. One NZ has already added around $37 million to One Wallets across the country as the service was switched on for their on-account customers, and new and exciting ways to earn are already underway.
Says Joe Goddard, director, One NZ: “We’ve heard loud and clear from our customers that they want to feel more valued when they’re with us than they did when they were considering us. One Wallet is part of a journey our whole business is on to show every One NZ customer they’re our priority.”
One Wallet is just the beginning, says Deloitte Digital partner, Ahmad Salim: “We’re thrilled to be working with the ambitious people at One NZ to bring their amazing brand purpose to life in new and innovative platforms for their
customers.”
One NZ expects to make One Wallet available to more customers in the coming months as well as working with Deloitte Digital to activate new and surprising ways for people to build their balances. Watch this space.
8 Comments
Deloitte made the cow ad too?
Looks like a good initiative. Weird that this is the first I’ve heard of it. And I’m a customer. Just tried to connect through my One app – five minutes of the One logo pulsing in the middle of the phone screen and that’s all I get. Fail. Oh, and what’s with the screen protector key visual? I thought it was credits towards a new phone, not a new super-thin sliver of tempered glass.
Isn’t it?
Here’s a radical thought – perhaps check the product is actually working before you go out and PR it.
Also, in the PR release maybe explain what the hell it is and why people should care? As I am unsure on either, and cannot find out for myself
doubt DD built it
What is this again?
It’s a smart play and this is probably a toe in the water given the tech looks off the shelf.
What has everyone at Deloitte digital been doing all this time? This. Ouch. An early 2000’s digital idea that isn’t working and has nothing creative about it. Just saying the words experience and purpose doesn’t mean it delivers in either.