Eat It: Karangahape Road celebrates hedonistic past and present in new campaign for inaugural restaurant month via Motion Sickness

Motion Sickness has launched a new out-of-home campaign that serves as an ode to Karangahape Road, a long enduring intersection of gastronomy and sex in Aotearoa.

In addition to its history of provocative attitudes and powerful sexuality, the storied Road also has a rich culinary past and present. Eat It, Karangahape Road’s first ever iteration of a ‘restaurant month’ exists at the merging point of these two facets.

The richly stylised and suggestive imagery serves as a nod to the world of BDSM and kink, which for decades has thrived on Karangahape. Marked by dark leather, spaghetti whips, and stiletto heels, the images prod at our conceptions of food and sex, whilst also featuring paraphernalia from several famed sexual institutions of the street.

Taking place throughout July, restaurateurs up and down the 1km strip are celebrating the pairing of the two greatest sins, lust and gluttony. The schedule of 20+ food and drink driven events over the course of July, catering to every culinary kink and fantasy. With one-off cocktails and culinary, each is a nod to the sexual prominence of the iconic strip.

The campaign runs from July 01 across Auckland OOH, press, social and digital channels.

For more info about EAT IT: karangahaperoad.com/eat-it and @kroad.

Client: Karangahape Road Business Association
General Manager: Jamey Holloway
Marketing Manager: Lisa McMillan

Creative Agency: Motion Sickness
Executive Creative Director: Sam Stuchbury
Creative Copywriter: Freddy Riddiford
Senior Designer: Hamish Steptoe
Senior Creative: Melina Fiolitakis
Digital Media Planner/Buyer: Ella Liddell
Senior Media Planner/Buyer: Shannon O’Connell

PR Agency: DIG PR
Director: Leni Ma’ia’i
Account Manager: Daniel Smith

Photographer: Matt Hurley
Stylist: Katie Melody Rogers
Photography Assist: Josh Szeto
Food Stylist: Fiona Hughes
Production Coordinator: Abigail Lee

Special thanks to the Karangahape Road business community, NZPC & Basement.