TBWA\NZ named finalist in IPA Effectiveness Awards for ANZ ‘We Do How’ platform
TBWA\NZ created brand platform ‘WE DO HOW’ is a finalist in the highly coveted The Institute of Practitioners in Advertising (IPA) Effectiveness Awards.
The IPA Awards take place every two years and are acclaimed across the world for their rigour. This year just 27 entries were shortlisted with TBWA\NZ the first Kiwi agency to be shortlisted since 2016.
To be shortlisted, campaigns have to prove long-term effectiveness and survive three intense rounds of judging and scrutinising.
Created for ANZ, ‘WE DO HOW’ was launched in April 2021 with the purpose of improving the financial wellbeing of all New Zealanders by providing them with the resources, support and products they need to succeed.
It’s that focus on success; for the bank, its customers and TBWA\NZ that three years on has resulted in this global award nomination.
Says Joseph Judd, head of strategy, TBWA: “At ANZ, the creation of the WE DO HOW platform has propelled marketing to an influential driving force of growth and reputation, helping the bank create more effective advertising as well as new product propositions like the ANZ Good Energy Home Loan.
“When it comes to recognising effectiveness on the global stage, the IPA is the gold standard, so I couldn’t be prouder of our team, our clients and this acknowledgement. This is a testament to all the clever, talented people at TBWA and ANZ who made this work happen.”
The final awards will be announced in October with all entrants receiving either a bronze, silver or gold award. Other brands shortlisted include Guinness, BBC, TESCO, McDonald’s and H&M.