Age Concern and ANZ bring back 80’s cop drama ‘CHiPs’ to encourage Kiwis to get ‘on patrol’ for scams in new campaign via TBWA\NZ
Age Concern New Zealand, in partnership with ANZ, is bringing back popular ‘80s cop drama ‘CHiPs’ as part of a new scam prevention campaign created by TBWA\NZ.
Encouraging all Kiwis to ‘be on patrol’ when it comes to scams. The campaign launched nationally across Age Concern centres, TV, print, radio and online.
CHiPs, was a mainstay on Kiwi TV screens in the 70s and 80s for its portrayal of a California Highway Patrol motorcycle cop. It’s this familiarity that Age Concern and ANZ hope will force Kiwis to take notice of the types of scams currently out there and what they can do to avoid them.
With stats from a recent ANZ research survey revealing that 80% of Kiwis aged over 65 believe that older people can be too kind and trusting for their own good, TBWA\NZ is bringing back CHiPs to remind people they have the right to hang-up, to say no, and reject calls, texts and emails from people they don’t know.
Adding depth to the campaign is a partnership that includes the delivery of digital literacy programmes across communities to increase confidence online, plus a scam awareness training guide, scam academy website, and toolkits. Posters and guides will also be distributed to libraries and community centres.
Says Shane Bradnick, CCO, TBWA\NZ: “Battling scams and fraud is an issue faced by all Kiwis. Through ANZ’s partnership with Age Concern we wanted to focus on how we can use humour and nostalgia to engage, entertain and empower the people of Aotearoa to be ‘on patrol’ when it comes to scams.
“Rather than being confusing and scary, we brought back one of the most popular TV shows of the ‘80s to deliver a clear and succinct message that is easy to understand. We’re hoping it’s a message and campaign supported by all Kiwis.”
Alongside a hero 90, TBWA\NZ has created a suite of tactical 30 second spots to raise awareness of the different types of scams we all fall prey to the most.
All spots use footage from the original show that have then been carefully crafted to convey the key messages of scam awareness and prevention.
Says Matt Pickering, general manager of marketing, ANZ: “It’s been a great process to work with Age Concern on a programme that can help make a real difference. At the heart of this scam awareness programme is educating and empowering in an engaging way.
“This is just one aspect of the work we are doing with Age Concern around digital literacy and one aspect of the work we are doing to help battle fraudsters targeting New Zealanders.”
Agency: TBWA\NZ & FROM NOWHERE with TBWA\NZ
Production: TBWA and Warner Brothers Discovery
Media: PHD
PR: Eleven
GM Marketing: Matthew Pickering
Head of Brand: Michael Reynolds
Senior Marketing Manager: Zoe De Canha
6 Comments
Worst ad of the year by a country mile.
Unfortunately, someones been sold a creative idea that gets in the way of delivering the actual message, under some misguided belief that its “creative”. Off-brand for ANZ and successfully indulgent and convoluted both at the same time.
I feel bad for Age Concern as this is clearly a growing and very real issue with the audience that they represent.
Love it
It’s like a piss-take of a serious problem. All the banks are doing anti-scam campaign, where they should be securing systems and processes.
And while I’m here, how about the scam where margins are larger in NZ than at home in AUS? Call the cops on that.
I used to burn around on my BMX pretending I was Officer Poncherello singing the ‘da da da na na’ theme tune.
Hope this helps.
Just do a tie in with Kitboga. Job done.
Bring back all the 80s shows