Creative agency Concoction rebrands as Boxer – embracing the power of difference

After nearly a decade under the name Concoction, the creative agency has rebranded itself as Boxer. This change reflects the natural evolution of the agency, aligning with its current identity and vision for the future.

Boxer represents the culmination of years spent refining its approach and understanding what sets it apart. The agency has always believed in the power of being different—not just following trends, but setting them; not just mimicking, but innovating. This new identity Boxer encapsulates that ethos perfectly.

Says Tim Eggers, founder and managing director of Boxer: “The name Boxer really speaks to who we are today. We’ve grown so much over the past 10 years, and we wanted our brand to reflect that evolution. Boxer is about agility, strategy, and having the courage to stand out in a crowded field. We’re ready to take on whatever comes next.”

Fueled by a deep understanding of its clients’ purpose, market and position, the agency combines these insights with its own strengths in creative branding, strategy and production. Poised and ready to deliver, Boxer is focused on making every connection count.

With a passion for creativity, combined with a decade of experience, it brings a fresh perspective, embracing challenges with confidence and determination. The rebrand marks a new chapter in its journey, one where the team is more unified and ready to make an impact.

Boxer is set to bring its distinctive style and boundless energy to every client and project. With a focus on blending creative insight with strategic positioning, Boxer is prepared to continue its journey of innovation.