Track Tribal makes it seven in a row at Campaign Asia Awards

After being crowned Campaign Brief NZ Agency of the Year at the beginning of the year, DDB Group Aotearoa is celebrating a final win for 2024, with Track Tribal taking out New Zealand Digital Innovation Agency of Year at the Campaign Asia awards held in Singapore.

This marks the seventh straight year that the group has taken out a Digital Agency of the Year Award at Campaign Asia, with this year’s success being the only Gold in the Digital Innovation Category for Track Tribal, DDB Group Aotearoa.  The agency hasn’t been beaten since 2017.

Says James Blair, managing director, Track-Tribal Aotearoa: “It nearly didn’t happen. It’s no secret that it has been a tough year for business in New Zealand, but when we saw that the award had changed include Digital Innovation, we knew we had a compelling reason to enter.”

The award reflects Track Tribal’s shift into the development of products for clients around the world.

Highlights include:

·       Fake Proof – Winning an grant from a Google.org APAC, the agency is working with Netsafe to develop an AI tool that helps tackle the 1.4 trillion scamming issue – Launching 2025
·       Samsung TryGalaxy  – Working with Samsung Global, the agency deleloped new ground-breaking features to make this switching platform more powerful than ever
·       AI tools – Developing a new tool set for clients globally, putting Ai at the heart of the workflow – Launching 2025
·       Analytics – the expanded analytics team works with The Warehouse Group, ANZ, New World, AA Insurance and McDonald’s, where their impact is measured in the hundreds of millions.

“The pressure of 2024 was a driving force behind our work” continues Blair. “We simply had to find new ways the create campaigns that opened up new revenue streams. This has been the year of product development and the team have put a huge amount of effort into finding new ways of working with clients here and abroad.”

“Our digital campaigns continue to push creative excellence and experimentation,” says Priya Patel, Group CEO DDB Group Aotearoa. “This was the only award we entered at Campaign Asia Awards for 2024, as it felt significant to win seven years in a row. We are delighted and incredibly proud of the team.