Rockit launches new global marketing platform ‘Rockit Every Little Moment’ via The Bakery

To help drive new consumer demand for the 2025 season, innovative New Zealand snack sized apple brand, Rockit is launching a new global marketing platform via The Bakery, with a new value proposition and an occasion-based marketing strategy that will bring new categories for its product to market.

Rockit General Manager Global Marketing, Julian Smith, says global consumer awareness and engagement for Rockit is continuing to improve each year, with 86% of premium consumers recently surveyed stating they love Rockit apples: “This trend looks set to continue with the launch of new Rockit apple product categories including a new Snack Pack for impulse purchases, a Daily Pack for high frequency consumption, a Family Pack for sharing moments and Gift Packs for festivals and always on gifting moments.”

These new product categories, including the differentiated size and taste profile of Rockit apple, will be communicated to new consumers looking for healthy snacking choices for their lifestyle occasions through a new global marketing campaign – Rockit Every Little Moment, following an active, on-the-go family in the beautiful New Zealand landscape.

Adds Smith: “We will launch our new product marketing and consumer-led campaign across all global touchpoints, together with our well-loved, cheeky brand character, Rocki for high sell through and consumer appeal. Early feedback from our global markets suggests that this will be a significant step for the Rockit brand to connect to millions of new consumers with our point of difference, and our approach to marketing a kiwi horticultural product in a global consumer-led way.”