ChristchurchNZ invites Aussies to ‘Discover Different’ in new campaign via Not Another

Australian travellers are encouraged to experience a destination unlike anywhere else, as ChristchurchNZ launches Discover Different, a new tourism marketing campaign, designed by local agency Not Another, showcasing the magic of the Central South Island.

Running through to mid-April, the campaign showcases the diverse regions, places and stories that make this part of New Zealand so unique. It aims to increase visitation from Australia across the autumn shoulder season.

ChristchurchNZ worked alongside Destination Kaikōura, Visit Hurunui, Venture Timaru, Mackenzie Tourism, and Development West Coast after a successful application for a second round of funding via the Regional Tourism Boost Fund. The economic development agency received $1M in funding to drive more visitation out of Australia in partnership with the Central South Island regions.

ChristchurchNZ General Manager of Visitor Economy Anne Newman says the campaign shows the strength of regional collaboration: “The Central South Island is home to incredible experiences, and we are thrilled for the opportunity to promote Christchurch alongside these diverse regions. This campaign brings together a special offering for our Australian neighbours, shining a light on the collective strengths of the Central South Island.

“Discover Different provides a great platform to highlight the hidden gems of these regions. It’s a fantastic partnership for all of us to bring further visitors to our shores over autumn.”

The campaign includes partnerships with Webjet, Mindshare, Flight Centre, Tripadvisor, Viator and Sunrise. Visitors can take advantage of up to $150 off flights to Christchurch from Victoria, New South Wales and Queensland, as well as discounts with Viator and Snap Rentals.

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