PHD Aotearoa appoints Sam Sherson as Chief Technology Officer

PHD New Zealand has appointed Sam Sherson as Chief Technology Officer, reinforcing the agency’s commitment to delivering innovative, data-driven solutions for clients.

Reporting to CEO Abby Parkin, Sherson commenced in the newly created role on 20 January 2026. He will be responsible for driving the agency’s technical innovation, strengthening client relationships, and building strategic partnerships with key external stakeholders across Aotearoa.

In his role, Sherson will lead the integration of PHD’s data, analytics and technology capabilities to deliver advanced client solutions, provide strategic technology advisory, and identify emerging technologies and partners to future-proof the agency’s offering.

Sherson brings more than 20 years’ experience across New Zealand and the UK, spanning digital marketing, data analytics, media strategy and technology innovation. He has held senior leadership roles at Tracksuit, Overdose Digital, Unruly/Nexxen and The Guardian, and has founded his own consulting and SaaS ventures supporting both commercial and not-for-profit organisations.

Parkin said the appointment marks a significant step in the agency’s evolution: “Sam’s appointment marks a strategic milestone for PHD NZ. His depth of experience aligns perfectly with our ambition to be an integrated growth parter – connecting content, data and technology to deliver measurable business outcomes. His leadership will further strengthen our local offering, enabling us to deliver even more innovative and effective solutions for our clients as we continue to evolve and grow.”

Sherson said he was excited to join the agency at a pivotal moment for the industry: “I’m thrilled to join PHD NZ at such a pivotal time as we embrace rapid advancements in technology while keeping strategy, creativity and our incredible local talent at the heart of our work. My focus will be on harnessing technology and data to create real, measurable value for our clients, helping them stay ahead in a rapidly evolving landscape. I look forward to collaborating with our talented team and partners to deliver solutions that drive growth and set new standards for client success.”

Sherson is a multi-award-winning leader, with accolades including the NZ Hi-Tech Awards, Google Premier Partner Awards (APAC), and CAANZ Media Awards. He has also contributed to key industry initiatives, including the UK premium publisher collective Ozone, and is a regular speaker at industry events.

His appointment will accelerate PHD New Zealand’s data and technology capabilities, enabling greater integration of technology and creativity to deliver measurable business outcomes for clients.

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel