APAC lands 204 finalists at The One Show 2026; Motion Sickness leads the NZ agency pack

APAC agencies have put in a strong showing at The One Show 2026, with 204 finalists selected from across the region as part of a total 1,345 finalists from 51 countries and regions. Ogilvy Singapore and VML Sydney are tied as the region’s top performers, with 13 finalists each. Ogilvy Singapore’s finalists are all for Vaseline’s “Vaseline Verified”, while VML Sydney’s 13 are for 1001 Optometry’s “The Hidden Eye Test”.

Winners of Gold, Silver and Bronze Pencils, along with Merits, will be announced during Creative Week 2026 on May 14, and celebrated at The One Show 2026 awards ceremony on May 15 at Cipriani Wall Street in New York.

Ogilvy Singapore and VML Sydney are tied as the region’s top performers, with 13 finalists each. Ogilvy Singapore’s finalists are all for Vaseline’s “Vaseline Verified”, while VML Sydney’s 13 are for 1001 Optometry’s “The Hidden Eye Test”.

Dentsu Inc. Tokyo follows with 12 finalists, including three for Japan Aerospace Exploration Agency’s “Fueled by Imagination”.

Motion Sickness Auckland has nine finalists, including five for “The Māori Roll Call” for Whānau Ora.

With seven finalists each are BLKJ Havas Singapore – including four for Haraku Ramen’s “One Noodle” – and Ogilvy Mumbai, with three for Brooke Bond Taj Mahal Tea’s “Chai Bansuri – The Tea Flute”.

Leo India Mumbai and TBWAHakuhodo Tokyo have six finalists each, while Bear Meets Eagle On Fire Sydney has five.

By country and region, APAC’s 204 finalists are led by by Japan (39), followed by Australia (35), India (29), Singapore (29), China (25), South Korea (15), New Zealand (11), Thailand (11), Malaysia (6), Hong Kong SAR China and the Philippines (4 each), Bangladesh (2), and Taiwan and Vietnam (1 each).

Globally, Rethink Toronto leads with 47 finalists, followed by Uncommon Creative Studio London (34). Apple Cupertino, FCB Chicago and VML New York each have 26 finalists, ahead of Courage Inc. Toronto (23), Area 23 (21), and LePub Mexico (20).

The complete searchable list of finalists for The One Show 2026 is available here.

See here for full details of Creative Week and the awards presentation.

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