KFC New Zealand ignites craving with latest “Gonna Wanna” platform via Bastion Aotearoa
KFC New Zealand is turning up the heat with the launch of “Gonna Wanna” a high-impact new brand platform from Bastion Aotearoa that dials straight into one undeniable truth: when it comes to KFC, craving always wins.
Landing hot on the heels of Bastion securing the account, the campaign signals a powerful new era for the brand. “Gonna Wanna” is built to reignite desire and shake up how value shows up in the category, reframing it from a price conversation into something far more visceral, immediate and emotional.
Because KFC is not rational. It is not planned. It is that split-second moment where craving takes over and suddenly, you’re “Gonna Wanna”.
Bastion Aotearoa led the charge as strategic and creative partner, bringing together its integrated creative, social and production practices to deliver a platform designed for scale and impact. Working alongside PHD and Special PR, the campaign rolls out across AV, social, OOH, radio, digital and in-store, creating a unified, culturally sharp presence across every touchpoint.
The platform will impact the full marketing mix, turning craving into a real competitive advantage, placing KFC in a long-term position of strength.
Says Oli Green, Chief Creative Officer at Bastion: “Off the back of the win, this was about setting a strong tone from day one. We wanted to create something unmistakably KFC – simple, confident and built to stretch. “Gonna Wanna” taps into that moment where logic goes out the window and craving takes over.”
Says Leanne Too, KFC Marketing Director: “This is an exciting step forward for the brand. “Gonna Wanna” captures the role KFC plays in people’s lives – it’s spontaneous, it’s emotional and it’s driven by real craving. Bastion has helped us bring that to life in a way that feels fresh and distinctive.”
With “Gonna Wanna,” KFC is not just showing up in culture, it is owning the craving conversation with a platform built to last.
Bastion Aotearoa
PHD
Special PR
Director: Reel Factory – Vince McMillian
Composer: Liquid Studios – Peter van der Fluit
Sound design: Liquid Studios – Craig Matuschka
Photographer: Jamie Wright
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