TBWA\NZ wins Global Grand Effie for ANZ New Zealand’s ‘From Dreaming Big to Knowing HOW’
TBWA\New Zealand has won a Global Grand Effie at the 2025 Global Best of the Best Effie Awards, with “From Dreaming Big to Knowing HOW” for ANZ Bank New Zealand awarded the top global honour in the Sustained Success – Services category.
The Grand Prix, awarded by Effie Worldwide, recognises the most effective campaign from among Global Grand Effie contenders worldwide. The win places TBWA\New Zealand, ANZ and Omnicom Oceania partners PHD and Track Tribal, at the forefront of global marketing effectiveness.
This win reflects the strength of the enduring partnership between TBWA\New Zealand and ANZ’s world-class marketing team.
The award recognises the long‑term commercial impact of ANZ’s evolution from inspiring aspiration to enabling practical financial capability, fundamentally reshaping how the bank helps New Zealanders turn ambition into action.
Says Catherine Harris, CEO TBWA\New Zealand: “Winning the Global Grand Effie is an exceptional achievement, and a powerful endorsement of what effectiveness looks like today.
“This work demonstrates what is possible when creativity goes well beyond communications and into products, services and customer experiences. I’m incredibly proud of our partnership with ANZ and our collaboration across the Omnicom Oceania network for building work that doesn’t just perform locally, it leads globally.
“In particular, it highlights the trust and ambition of Astrud and her exceptional team, who understand and champion the power of strong brand platforms and the creative thinking required to successfully turn that platform into sustained business growth.”
The Global Best of the Best Effie Awards bring together the highest-performing work from Effie programmes around the world. Winning the Grand Prix marks the highest possible recognition for effectiveness on the global stage.
This win follows a strong run for TBWA\New Zealand at the Global Best of the Best Effies, where the agency was named Global Grand Effie Contender with two additional campaigns:
Teaching Kids the Good and Bad Things About First Phones for 2degrees (Positive Change: Social Good – Brands)
The ANZ Good Energy Home Loan for ANZ Bank New Zealand (Positive Change: Environmental – Brands)
Together, the recognition underscores TBWA\New Zealand’s belief that disruptive creativity delivers its greatest value when it drives sustained commercial impact, positive change and real-world solutions for its clients.
The list of 2025 Global Grand Winners is available here, with the full list of 2025 Global Grand Contenders can be found here.
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