Former W+K London Senior Strategist Melanie Eckersley joins Daylight as Strategy Director
Daylight has appointed Melanie Eckersley to the team as Strategy Director, bringing extensive global brand and storytelling experience to the studio known for its diverse approach to creative storytelling and digital experience design.
A self-described “multicultural mutt,” Eckersley has lived and worked across multiple continents, most recently spending 10 years in London at leading agencies, including Wieden+Kennedy, Mother, and BBH. There, she worked across global brands such as IKEA, Amazon and Heinz, building a reputation for strategic thinking that connects deeply with audiences and leads with emotion.
Says Eckersley: “I’ve always believed that if you can tap into the right feeling, everything else follows. That’s the kind of work that sticks.”
She says she was drawn to Daylight for the integrity she saw in its approach: “Ideas here aren’t just catered to people’s feeds, they’re designed to be part of people’s lives. I’ve been fascinated by how they do it. Now I get to be part of it.”
Daylight CEO Lee Lowndes says Eckersley was exactly the kind of thinker the studio looks for: “From our first meeting, it was clear Mel is a rare find, deep brand and audience strategy, but with the ability to stretch that thinking across campaigns, digital experiences and product design. We’re very excited to have her as part of the team.”
Eckersley will work across Daylight’s client portfolio, which includes the World Health Organization, Southern Cross Health Insurance, Safeswim, the Electricity Authority, the Human Rights Commission and a range of local and international media partnerships.
Working alongside Daylight’s creative and product leads, Eckersley brings a rare mix of global experience, strategic rigour and emotional intelligence.
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